Article Bridgestone

Bridgestone Turanza EV: Redefining tire performance for electric vehicles

With the growing popularity of electric vehicles, Bridgestone is innovating by offering a tire solution that precisely meets the demands of EV drivers, providing exceptional performance and longevity-focused wear resistance. The new Bridgestone Turanza EV grand touring tire is specifically designed to accommodate the unique dynamics of electric vehicles, delivering excellent durability, smooth rolling, and reliable wet traction, attributes that complement the on-road experience offered by your electric vehicle. In total, 18 sizes are available in 2024, covering 69% of all electric vehicles on the market in the United States.

A tire designed to maximize the performance of electric vehicles

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A longer range for the road ahead

Designed with minimal rolling resistance made possible by Bridgestone’s ENLITEN tire technology, the Turanza EV requires less energy to move a vehicle forward, helping it maintain a long mileage range per charge without sacrificing tread life or premium performance. And with less energy exerted, battery life is preserved for even more miles compared to EVs that use Turanza QuietTrack tires.

Bridgestone unveils its ENLITEN technology for electric vehicle tires

As we thought about the future of tires and our organizational goal to reach 100% carbon neutrality by 2050, we reconsidered not only the types of tires the market demands but also how they need to be made.

As Bridgestone North America’s first consumer replacement tire to feature our proprietary ENLITEN technology, we now have a product that helps to improve both the everyday performance of our premium products and their environmental impact.

The innovative ENLITEN technology is engineered to help optimize all-season performance, provide longer wear life, and incorporate renewable and recycled materials in our tire products.

Thanks to ENLITEN technology, the Turanza EV demonstrates to the world what a truly forward-looking mobility solution can and should look like.

compound designed with wear life and all-season performance, including wet performance, in mind.

for both ICE and EV platforms through rolling resistance and wear optimization.