The biggest annual convention in company history took place from September 12 to 15. Over 300 retailers and suppliers attended Point S Canada/Unimax Tire’s 40th anniversary celebration in Lisbon, Portugal. A number of special activities and upscale dinners were organized to offer a taste of the premium Point S experience, and all attendees were put up at one of the most beautiful five-star hotels in Lisbon. “It was unanimous: the convention was an all-round success. We achieved our main objective, which was to treat our retailers and partners to the premium Point S experience,” says Bruno Leclair, president and CEO of Point S Canada/Unimax Tire.

The company also took the opportunity to give out a few special trophies:

• Garage Auto Satisfaction was acknowledged for its involvement in the Point S programs.

• Les Pneus Beaucerons was recognized for being the auto centre that overcame the biggest challenge in 2019.

• René Doré from Cooper Tire & Rubber Company won the President’s Choice award for keeping a positive attitude when things got tough. He is an inspiration to us all.

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equal payments

Including installation and balancing in stores, environmental fees and applicable taxes for selected products.

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equal payments

Including, if applicable on selected products, installation and balancing in stores, environmental fees and taxes.

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Traction - dry road

Dry-road traction is a tire's ability to brake effectively and respond well to the steering wheel on dry roads.

Traction - wet road

Wet traction is a tire's resistance to hydroplaning and its ability to provide safe driving in wet conditions.

Traction - snowy road

Snow-covered road traction is a tire's ability to operate on partially or completely snow-covered pavement.

Traction - icy road

Ice traction is a tire's ability to operate on partially or completely ice-covered pavement.


Durability refers to how many kilometres a tire can go before it stops performing.


Comfort refers to the ride quality of a tire and the noise it emits on the road.