Point S is Opening New Stores in Western Canada in 2018 !

Point-S Canada continues its expansion across Canada through a new partnership with the Albertan tire retailer/distributor North Country Tire Distributors Ltd. As a result, North Country is transforming its distribution network in the interest of its members and will also be converting its current retail outlets into Point S points of sale.  In so doing, our new partner will avail itself of a wide range of advantages associated with the Point S banner: an international awareness, a large selection of prestigious brands, a private label offering, territory protection, an unequalled marketing force and a customized online transaction site.


“This agreement will allow us to consolidate our presence in Western Canada and offer a stress-free alternative to consumers,” said Bruno Leclair, president and chief executive officer at Point S Canada. “What’s more, all our points of sale are run by experienced entrepreneurs who remain self-managed within the largest network of independent retailers in the world.”


North Country Tire Distributors Ltd. is a widely recognized distributor in Western Canada. This business has the marketing experience, an exceptional offer and service, as well as a vast portfolio of popular brands at competitive prices. “This is a unique partnership for our company,” expressed Cory Davis, president of North Country Tire Distributors Ltd. “As a banner, Point S provides us a large toolbox that can be put to good use by our dealers. They will have access to the many benefits of the brand to differentiate themselves in their communities and to increase both their presence and their sales. At the same time, the arrival of the Point S banner brings new manufacturer relationships adding to our existing strong partnerships. The success of the Point S banner, compounded with our expertise, competitive prices and exceptional service will assuredly create the most attractive platform for a dealer seeking to boost their sales and grow awareness in their area.”

On the picture (from left to right) :

  • Martin Labrecque, Vice president and Chief Financial Officer, Point S Canada
  • Daniel Labonté, Vice president, Retail, Point S Canada
  • Chad Davis, Chief Financial Officer, North Country Tire
  • Cory Davis, President, North Country Tire
  • Bruno Leclair, President & Chief Executive Officer, Point S Canada
  • Patrick Lavoie, Director of Marketing & Communications, Point S Canada

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Including, if applicable on selected products, installation and balancing in stores, environmental fees and taxes.

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Traction - dry road

Dry-road traction is a tire's ability to brake effectively and respond well to the steering wheel on dry roads.

Traction - wet road

Wet traction is a tire's resistance to hydroplaning and its ability to provide safe driving in wet conditions.

Traction - snowy road

Snow-covered road traction is a tire's ability to operate on partially or completely snow-covered pavement.

Traction - icy road

Ice traction is a tire's ability to operate on partially or completely ice-covered pavement.


Durability refers to how many kilometres a tire can go before it stops performing.


Comfort refers to the ride quality of a tire and the noise it emits on the road.